A couple reasons why customized products add value to your business
Whether it’s a simple pen or a PR piece, many businesses and organizations utilize customized apparel and products. From a business polo or jacket to a stack of coolie cups, each piece has the potential to help with branding and marketing.
Here are a couple reasons why.
Promotional products like pens, coolie cups and apparel – can be ordered in bulk and, the more you order, the cheaper the cost per piece. The conventional marketing methods like billboard or print advertising can be incredibly expensive. Promotional products help you spread the word and gain brand recognition with very little effort – leave out a stack of pens at your company’s reception desk, throw them out at a community parade or hand them out at your bar/ restaurant or event. You’ll be surprised how far these items may travel.
Providing staff with customized apparel or products can build morale and show a sense of pride among employees. Whether or not your company requires uniforms or staff apparel, employees can be rewarded with gifts that further enforce your brand while making them feel like they’re part of a team. Even handing out freebies like cell phone wallets or other items can make employees feel like they’re part of a team—all while furthering your brand identity.
Putting your company logo, name or messaging on apparel or products is a way to further enforce your brand, reminding current and potential customers that you’re out here and have something to offer. Repeated exposure to your company’s branding, like your logo or a really specialized, recognizable color or even a slogan can lead to return customers that come to you simply because they see your presence everywhere.
Standing Out From the Competition
Being different from your competitors is important – something you likely considered when developing your company’s logo, color scheme, font style and overall vibe. Customized apparel and products can be an essential piece of the puzzle – you want to have your color or brand name stand out!
Thank You pieces for customers and clients
Custom products and apparel also serve as the perfect thank you gifts for customers and clients. From something as cheap as a pen to something more personalized, like an umbrella or jacket, they’re very affordable for you to purchase in bulk and they again reinforce your brand – a win-win situation!
To learn more about how we can help your business create value through custom apparel and products or if you have an order in mind and you’re ready to get started, contact me using the contact form HERE.